French fashion designer Simon Porte Jacquemus recently announced that he has moved his brand Jacquemus to Saint-Tropez on the French Blue Coast, a small city located on the southern French Provence-Alpes-Blue Coast, known as the indie beach of one of France's most beautiful beaches. As summer approaches, Indie beach in Saint-Tropez becomes lively. The opening of Jacquemus flash store brings a fashion feast to tourists. The flash store along the coastline looks particularly eye-catching on this golden sandy beach. The Jacquemus flash store will close at the end of October, so take a quick look this summer. It’s a small, serene beach, with afternoon sun squinting on scarlet houses, some like fairy tales in wonderland. From the beginning, Simon Porte Jacquemus was inspired by the rural style of southern France. Indie beach is a fitting display of the simplicity and comfort that Jacquemus likes, as if it is an extension of the world that Jacquemus created. The theme color of this flash store is mainly yellow and white, which is the consistent spiritual interpretation of the Jacquemus brand. The combination of yellow and white conveys the enthusiasm of the sun and reflects the brand's pursuit of freedom and relaxation. In the brand's iconic minimalist fashion style, this flash store will also continue Jacquemus' consistent simplicity and brightness. The store is full of sunshine, simple and exquisite furnishings to make people feel quiet and warm. Whether it is the famous “Le Chiquito” handbag or the iconic straw-woven bag and slanted shoulder design can be found here. Near the flash shop, Jacquemus has specially arranged an outdoor venue for people to enjoy food and pleasure at the seaside. When I arrived at Indie Beach, the view was eye-catching. The entire beach was surrounded by yellow and white lounge chairs and parasols, as if in a fairyland. This display of values allows people to understand the brand's philosophy more deeply and to immerse themselves in the holiday atmosphere of Indie Beach. It is the first time Jacquemus has opened a flash shop in Indie Beach, but the French Provence-Alpes-Blue Coast is no stranger to fashion. It has attracted many famous designers and artists because of the beauty and unique atmosphere that gave them endless inspiration. In the 1961s, Yves Saint Laurent created his famous Tangier series here, and made it a symbol of French summer fashion. Today, Simon Porte Jacquemus hopes to bring Indie beach back to the fashion stage again through the establishment of this flash store. Simon Porte Jacquemus has engraved the charm of this town forever in the history of Jacquemus. Indie beach is an integral part of the fashion world, and the opening of the flash store has pushed this little paradise to a new climax. #Check in the world YO

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